Big data is more than a catchphrase
It’s your source for new and powerful insights that can help you get ahead, and stay ahead
You’ve probably heard the term “big data,” but do you know how big it really is — and how it can affect your business?
Every day we create 2.5 quintillion bytes of data. According to IBM, 90% of the data in the world today was created in the last two years alone. Whether it’s social media posts, digital pictures and videos, customer data, transaction records, cell phone data, GPS signals, or any other kind of digital process, it’s all part of big data.
The challenge with big data is that it’s too large and complex for average databases to capture, manage, and process. It’s high-volume, high-velocity, and high-variety. It comes from sensors, devices, video/audio, networks, log files, transactional applications, the web, and social media. It is generated in real time.
So how do you harness the power of big data? How do you use big data to improve organizational performance, increase customer loyalty, and discover new sources of competitive advantage? The big data experts at Essextec can help.
The power of a platform
Instead of using individual products for managing and analyzing big data, the experts at Essextec recommend leveraging an integrated big data and analytics platform. The key benefit here is scalability. You can start with one capability and easily add others as your needs and goals continue to grow and change.
By working with you to implement the right big data and analytics platform, Essextec can help you:
- Improve performance across multiple departments and projects while lowering administrative, storage, development, and server costs
- Achieve extreme speed with capabilities optimized for analytics
- Optimize your systems for the current workload
- Implement a system and have it up and running very quickly
Your platform allows you to cost-effectively explore and discover new data, as well as new relationships and correlations. Your big data and analytics platform becomes a key source of valuable insights that were not previously possible – insights that can lead to significant successes in the organization and in the marketplace.